Choosing between LLC formation services comes down to three factors: price, what’s included, and how well the service handles Florida-specific requirements. This comparison breaks down IncCraft vs LegalZoom so you can make an informed decision for your Florida LLC.
Both services will file your Articles of Organization with the Florida Division of Corporations. The differences lie in pricing, included features, and ongoing costs.
Quick Comparison
| Feature | IncCraft | LegalZoom |
|---|---|---|
| Base formation fee | $0 + state fees | $0 + state fees |
| Florida filing fee | $125 | $125 |
| Registered agent (Year 1) | Included | $249/year extra |
| Registered agent (renewal) | $49/year | $249/year |
| Operating agreement | Included | Pro plan ($249) |
| EIN filing | Included | $79 extra |
| Processing time | 3-5 business days | 7-30 business days |
| Florida-focused | Yes | National |
Pricing Breakdown
IncCraft Pricing
IncCraft offers straightforward pricing with no hidden upsells:
Starter Plan: $0 + $125 state fee
- Articles of Organization filing
- Registered agent service (first year included)
- Operating agreement template
- EIN filing assistance
- Florida compliance calendar
Pro Plan: $149 + $125 state fee
- Everything in Starter
- Expedited processing (24-48 hours)
- Banking resolution
- Membership certificates
- Priority support
Total first-year cost (Starter): $125
LegalZoom Pricing
LegalZoom advertises $0 formation but requires expensive add-ons:
Basic Plan: $0 + $125 state fee
- Articles of Organization filing only
- No registered agent
- No operating agreement
- No EIN filing
Pro Plan: $249 + $125 state fee
- Operating agreement
- 90-day bookkeeping trial (auto-renews at $9.99/month)
- Digital welcome packet
Premium Plan: $299 + $125 state fee
- Everything in Pro
- 30-day legal consultation access
- Business license report
Required add-ons:
- Registered agent: $249/year
- EIN filing: $79
Total first-year cost (Basic + required services): $125 + $249 + $79 = $453
What’s Actually Included
Registered Agent Service
Every Florida LLC needs a registered agent. This is non-negotiable.
IncCraft: Includes registered agent service in the base plan. Renewal is $49/year—one of the lowest rates in the industry.
LegalZoom: Charges $249/year for registered agent service, separate from any formation package. This is among the highest rates from major formation services.
Annual savings with IncCraft: $200/year on registered agent alone.
Operating Agreement
Florida doesn’t require an operating agreement, but banks do. Without one, you can’t open a business bank account.
IncCraft: Includes a Florida-specific operating agreement template in all plans.
LegalZoom: Only includes an operating agreement in the Pro plan ($249+). Basic plan users must pay extra or create their own.
EIN Filing
You need an EIN (Employer Identification Number) to open a business bank account, hire employees, or file business taxes.
IncCraft: Includes EIN filing assistance in all plans at no extra charge.
LegalZoom: Charges $79 for EIN filing. The IRS provides EINs for free—LegalZoom is charging for paperwork you can do yourself in 10 minutes.
Processing Speed
How quickly your LLC is formed matters if you need to open bank accounts, sign contracts, or start operations.
| Service | Standard Processing | Expedited |
|---|---|---|
| IncCraft | 3-5 business days | 24-48 hours (+$50) |
| LegalZoom | 7-30 business days | 7-10 days (+$99) |
IncCraft’s standard processing is faster than LegalZoom’s expedited service.
Florida-Specific Features
IncCraft Advantages
IncCraft focuses specifically on Florida business formation:
- Florida compliance calendar: Automated reminders for annual report deadlines (May 1)
- Sunbiz integration: Direct filing with Florida Division of Corporations
- Local expertise: Support team knows Florida-specific requirements
- City/county guidance: Information on local business tax receipts and permits
LegalZoom Approach
LegalZoom operates nationally, which means:
- Generic templates not optimized for Florida
- Support staff may not know Florida-specific requirements
- No Florida-focused compliance features
- Additional research needed for local permits
Hidden Costs Comparison
Both services advertise low starting prices, but what do you actually pay?
IncCraft Total Costs
| Item | Year 1 | Year 2+ |
|---|---|---|
| Formation (Starter) | $0 | — |
| Florida filing fee | $125 | — |
| Registered agent | $0 (included) | $49 |
| Operating agreement | $0 (included) | — |
| EIN filing | $0 (included) | — |
| Annual report | — | $138.75 |
| Total | $125 | $187.75 |
LegalZoom Total Costs
| Item | Year 1 | Year 2+ |
|---|---|---|
| Formation (Basic) | $0 | — |
| Florida filing fee | $125 | — |
| Registered agent | $249 | $249 |
| Operating agreement | $0 (create yourself) | — |
| EIN filing | $79 | — |
| Annual report | — | $138.75 |
| Total | $453 | $387.75 |
First-year savings with IncCraft: $328
Annual savings with IncCraft: $200
Customer Experience
IncCraft
- Florida-focused dashboard
- Compliance reminders via email and SMS
- Document storage and retrieval
- Direct support from Florida business specialists
LegalZoom
- National platform with generic interface
- Phone support (sometimes long wait times)
- Document storage included
- Upsell attempts throughout the process
LegalZoom is a larger company with broader name recognition, but that size often means less personalized service. Reviews frequently mention aggressive upselling during checkout and customer service.
When to Choose Each Service
Choose IncCraft if:
- You want the lowest total cost
- You value included registered agent service
- You prefer Florida-specific expertise
- You want faster processing times
- You don’t want constant upsell attempts
Choose LegalZoom if:
- Brand recognition matters to you
- You need services in multiple states
- You want access to their legal services network
- You prefer a larger, established company
The Verdict
For Florida LLC formation, IncCraft offers better value:
- $328 less in first-year costs
- $200 less annually (registered agent savings)
- Faster processing (3-5 days vs 7-30 days)
- More included features (operating agreement, EIN, registered agent)
- Florida-specific expertise
LegalZoom built its reputation when online LLC formation was new. Today, specialized services like IncCraft offer more value for Florida business owners.
Start Your Florida LLC
IncCraft handles your complete Florida LLC formation for $0 + the $125 state filing fee. That includes your registered agent service, operating agreement, and EIN filing—everything you need to launch your business.
Form your Florida LLC with IncCraft today.
Frequently Asked Questions
Is LegalZoom worth the extra cost?
For most Florida LLCs, no. LegalZoom charges $328 more in the first year while providing slower service and fewer included features. The main advantage is brand recognition, but that doesn’t help your LLC operate.
Can I switch from LegalZoom to IncCraft?
Yes. You can change your registered agent at any time by filing a simple form with the Florida Division of Corporations ($25 fee). IncCraft can help you make the switch.
Does LegalZoom file faster if I pay for expedited service?
LegalZoom’s expedited processing (additional $99) delivers in 7-10 business days. IncCraft’s standard processing (no extra fee) delivers in 3-5 business days—faster and cheaper.
Which service is better for ongoing compliance?
IncCraft provides Florida-specific compliance reminders and can file your annual report. LegalZoom offers compliance services but charges additional fees for most features.